Maruti Suzuki India Limited (MSIL) being the leading passenger car manufacturing company is India produces the most popular cars in the market and eventually draws massive competition from the rival companies. Maruti Suzuki’s most of the models are bestselling vehicles in India. Also like most of the newly launched Maruti cars, the company’s UV venture, the newly launched Maruti Ertiga MPV (Multi Utility Vehicle) is also already very popular and hold’s the position of the second best MPV in India.
However, just like the rival companies are targeting the other sales chart topping models of Maruti such as the Swift hatchback and Swift Dzire sedan, the Ertiga is also being aimed at by the rival auto giants, who are soon to launch new MPVs to lock horns with the Maruti Ertiga. Sensing this, Maruti Suzuki has already set to launch a special edition variant of the MPV that will be known as the Feliz. This new special edition Ertiga has been developed not only to go one step beyond the competition but also to celebrate the first anniversary of the MPV Maruti Ertiga in the Indian auto market. The quality MPV’s special edition chiefly comprises of cosmetic changes both on the exterior as well as the interior of the vehicle and it will be available to the Indian consumers only in the form of VXi and VDi topnotch trims.
As far as the exterior looks of the special edition Ertiga Feliz is concerned, the vehicle gets a new silver colored front grille, along with the matching colored fog lamps, rear spoiler as well as rear view mirrors that have integrated indicators. Like most of the special edition models, the Maruti Ertiga Feliz also features some unique graphics on its side panels.
As for the interior of the special edition Maruti Ertiga Feliz, there is the introduction of a exclusive music system, new attractive seat covers, floor mats and steering wheel cover which bears the limited edition Feliz logo. The interior changes of the vehicle are also supposed to include door sill guards as well as pockets on the seat cover back. The new Maruti Suzuki Ertiga Feliz will also sport a new reverse parking sensor along with a digital display.
Maruti Suzuki India has been launching quite a few special edition models in the recent times in bid to pump up its sales, as the auto maker felt the heat of the slowdown stricken market. Though the company’s recent profit announcements have proven that the company is still going to hold on its leading position in the Indian car market, Maruti wants to ensure that its market shares remain intact. The Indo-Japanese car major’s latest special edition launch was the Swift Dzire Regal that was launched a day after the Honda Amaze launch, as a means of competition strategy.
Given the quality MPV Ertiga’s success in the market as well as the growing demand of the MPV segment, the new Ertiga Feliz is expected to be an instant hit.