Maruti Suzuki India Limited (MSIL) intends to keep its market shares intact but it seems that all the other automobile giants in India are working very hard to snatch the market shares from the Indian automobile leader. There’s the Honda Amaze posing as a great threat for the bestselling Maruti Swift Dzire, next the Mahindra Verito Vibe is on its way with more competition. Now, Nissan Motor is making a move that may capture a huge chunk of Maruti’s compact car segment shares.
Nissan Motor India Pvt. Ltd. contemplates to introduce its budget Datsun brand in the Indian car market to take on the economic compact car segment. According to the reports, Nissan is going to launch the Datsun models in India with sub-Rs. 3 lakh price range. With such low cost small cars, Nissan is definitely targeting the market shares of Maruti Suzuki, which specializes in low cost small cars.
The Senior Vice President and Chief Creative Officer (CCO) of Nissan Motor Company, Shiro Nakamura spoke about the Datsun brand at the Geneva Motor Show 2013 saying that the Datsun models will be less expensive. However, the company will not sell anything that will look or feel cheap. Nissan will look after the proper quality and the right high quality look for the cars, but the cars will not possess overwhelming features like the other Nissan cars to keep the price low. The Datsun car will be the representation of contemporariness, but will focus on high quality and durability.
According to sources, Nissan may introduce its Datsun models in the Indian auto market towards the end of this year or the beginning of the next year. Thus, the Indian automobile industry might soon witness some serious battle against the sub-Rs. 3 lakh models of Maruti Suzuki and the Nissan Datsun cars.
Currently, Maruti Suzuki’s models that belong to the sub-Rs. 3 lakh category include the Alto range, which comprises of Alto, Alto 800 and Alto K10 models. All the Alto models are the favourite of the Indian consumers and are India’s as well as Maruti Suzuki’s top selling cars. Thus, Nissan’s upcoming Datsun brand has a humongous task to overcome the strong brand impression of the Maruti Alto range that has gained a lot of trust over the years.
Tata Motors, which had huge hopes with its dream project, Nano, the world’s most economic hatchback was also placed as a rival of the Maruti Suzuki Alto, but the car could not strike the right cord with the Indian consumers. Today the Nano is not only far behind the Alto but is also a cause of Tata Motors bleeding market shares.
This means that Nissan has to be very careful about what it presents to the Indian audience in the Datsun package; otherwise it could face bitter failure. The Datsun models should be really high quality, performing and durable cars to challenge the undisputable king of the compact car segment, Maruti Alto. Meanwhile, the Indian consumers wait to get some new cars from Nissan in the market.