In the recent slumped market conditions of the Indian auto market, Maruti Suzuki India Limited, the country’s leading car producer again relies on heavy discounts to encourage its customers. Maruti Suzuki has recently decided that it would offer big discounts on both the variants of its Ritz model. While a whopping discount amount of Rs. 45000 is being offered on the diesel variant of Ritz, its petrol counterpart is getting Rs. 25000 slashed from its actual price. The discounted price offer has already started and is going to end on March 17th 2013.
This heavy discount offers are coming at a time, when Maruti is contemplating to follow a regular production cut as a measure to control inventory buildup. Though the company officials have previously announced that Maruti Suzuki will not give heavy discounts to sell off its cars, it seems that the company has decided to walk the discount path again in order to motivate its customers.
Apart from the discounts on the Ritz, Maruti is also offering an instant delivery for its bestselling model Swift. Though the Swift is Maruti’s most sold car in the Indian market, Maruti is taking an extra initiative to further enhance its sales in order to improve the overall sales of the company. In this new promotion method from Maruti Suzuki, few units of the new Swift are kept ready for sale at each and every dealership of Maruti Suzuki across the country, and the customer who visits a showroom and orders for a Swift gets to drive home in the brand new car on a first come first serve basis.
The Maruti Suzuki Ritz is a model that has always experienced fair amount of sales. But the sales figures of this compact car have also been hit for the last few months as a result of immense market slow down. Maruti Suzuki always witnessed positive growth but as it is slowing down at present, the company has thus, taken up the initiative ‘drive my Maruti’ to pump up sales in the domestic market. The limited period cash discounts on Ritz and the instant delivery offer on Swift for a limited period are also part of this very same initiative by Maruti.
Regarding the discounted price offer on Maruti Suzuki Ritz, there has been a contradiction of reports. While one source is saying that the price discounts are offered on the new cars of the Ritz model, another source is telling that this discount is offered on only those Ritz units that have been produced in the year 2012. However, this does not matter much for the Ritz fans, as they can really celebrate this period till 17th March to get their hands on a brand new car for a great price. There is no news as yet on whether or not the company will decide to extend this limited period offer.
Meanwhile, Maruti Suzuki is busy in several other things, such as the cost cutting measures and the planning of building of its new plant in Gujarat.